Counselling Practice Essay Example

Counselling Practice Essay Example Counselling Practice Paper Counselling Practice Paper Horton, I. (2006). The SAGE Handbook of Counselling and Psychotherapy. London: SAGE Publications. Inskipp, F. (2006). Therapeutic skills and clinical practice. In C. Feltham, I. Horton, The Sage Handbook of counselling and psychotherapy (pp. 84 85). London: Sage. Patterson, C. (1985). The therapeutic relationship. Monterey California: Brooks/Cole. Perls, F. (1969). Gestalt therapy verbatim. Californiania: Real People Press. Strong, S. , Claiborne, C. (1982). Changes through interaction: Social psychological processes of counselling and psychotherapy. New York: Wiley.

The Economic Struggles of Landlocked Countries

The Economic Struggles of Landlocked Countries If a country is landlocked, it is likely to be poor. In fact, most countries that lack coastal access are among the world’s Least Developed Countries (LDCs), and their inhabitants occupy the â€Å"bottom billion† tier of the worlds population in terms of poverty.* Outside Europe, there is not a single successful, highly developed, landlocked country when measured with the  Human Development Index  (HDI), and most of the countries with the lowest HDI scores are landlocked. Export Costs Are High The  United Nations  has an Office of the High Representative for the Least Developed Countries, Landlocked Developing Countries, and Small Island Developing States. The UN-OHRLLS holds the view that high transport costs due to distance and terrain detract from landlocked countries’ competitive edge for exports.   Landlocked countries that do attempt to participate in the global economy must contend with the administrative burden of transporting goods through neighboring countries or must pursue costly alternatives to shipping, such as air-freight. The Wealthiest Landlocked Countries However, despite the challenges that most landlocked countries face, a few of the world’s wealthiest countries, when measured by GDP per capita (PPP), happen to be landlocked, including: Luxembourg ($92,400)Liechtenstein ($89,400)Switzerland ($55,200)San Marino ($55,000)Austria ($45,000)Andorra ($37,000) Strong and Stable Neighbors There are several factors that have contributed to the success of these landlocked countries. First, they are simply more geographically fortunate than most other landlocked countries by virtue of being located in Europe, where no country is very far from a coast. Furthermore, the coastal neighbors of these wealthy countries enjoy strong economies, political stability, internal peace, reliable infrastructure and friendly relations across their borders. Luxembourg, for example, is well-connected to the rest of Europe by roads, railways, and airlines and can count on being able to export goods and labor through Belgium, the Netherlands, and France almost effortlessly. In contrast, Ethiopia’s nearest coasts are across borders with Somalia and Eritrea, which are usually beset with political turmoil, internal conflict, and poor infrastructure. The political boundaries that separate countries from coasts are not as meaningful in Europe as they are in the developing world. Small Countries Europe’s landlocked powerhouses also benefit from being smaller countries with longer legacies of independence. Nearly all of the landlocked countries of Africa, Asia, and South America were at one time colonized by European powers that were attracted to their vast size and plentiful natural resources. Even when they gained independence, most landlocked economies remained dependent on natural resource exports. Tiny countries like Luxembourg, Liechtenstein, and Andorra do not have the option of relying on natural resource exports, so they have invested heavily in their financial, technology, and service sectors. To remain competitive in these sectors, wealthy landlocked countries invest heavily in the education of their populations and enact policies that encourage business. International companies like eBay and Skype maintain European headquarters in Luxembourg because of its low taxes and friendly business climate. Poor landlocked countries, on the other hand, have been known to invest very little into education, sometimes in order to protect authoritarian governments, and they are plagued by corruption that keeps their populations poor and bereft of public services – all of which precludes international investment. Helping Landlocked Countries While it may appear that geography has condemned many landlocked countries to poverty, efforts have been made to soften the limitations posed by a lack of sea-access through policy and international cooperation. In 2003, the International Ministerial Conference of Landlocked and Transit Developing Countries and Donor Countries on Transit Transport Cooperation was held in  Almaty, Kazakhstan. Participants designed a Program of Action, recommending that landlocked countries and their neighbors, Reduce customs processes and fees to minimize costs and transport delaysImprove infrastructure with respect to existing preferences of local transport modes, with a focus of roads in Africa and rail in South AsiaImplement preferences for landlocked countries’ commodities to boost their competitiveness in the international marketEstablish relationships between donor countries with landlocked and transit countries for technical, financial, and policy improvements Were these plans to succeed, politically-stable, landlocked countries could feasibly overcome their geographical barriers, as Europe’s landlocked countries have done. * Paudel. 2005, p. 2.

Assignment 2 Essay Example | Topics and Well Written Essays - 1000 words - 9

Assignment 2 - Essay Example In his book, Diamond argues against this notion, and in its stead, he proposes the environmental and geographical theory. In his postulates, he attributes Eurasian success on various environmental and geographical factors that played a significant role in their civilization’s development and advancement. These attributes are reflected in the book’s title, in the sense that their civilization produced guns, steel and germs that were used as weapons against other lesser civilizations. The dog is scientifically referred to as Canis lupus familiaris and as ‘man’s best friend’ due to the fact that it is a widely accepted that it was the first animal to be domesticated by man. Archeological evidence indicates that man began domesticating wolves approximately 33,000 years ago (Diamond 94). According to Diamond (88), dogs are a subspecies of the gray wolf, with DNA evidence indicating that there was an evolutionary split between wolves’ and dogs’ lineage at around 100,000 years ago (Diamond 211). This is attributed to disruptions and variations in climate, and the subsequent changes in the environment that led to genetic and morphological adaptations to facilitate continued survival of the species. This is reflective of Diamond’s postulate that the environment played a key role in influencing the supremacy of the Eurasian civilizations. Dogs are used for various purposes, uses and needs in the daily lives of humans, where they have been kept for working, as pets, for hunting, protection and in assisting handicapped people. The initial domestication of dogs was to aid in man’s hunting activities, which was one of his basic modes of acquiring food, with the other method being foraging or gathering of wild fruits, seeds, tubers and roots. According to Diamond (162), the Eurasian region was geographically conducive for the domestication of more wild animals than other in the world. The earliest signs of dog or wolf

The Importance of Integrity and Professionalism in Nursing Essay

The Importance of Integrity and Professionalism in Nursing - Essay Example From this paper it is clear that  the idea of dignity is also present in the nursing code of ethics given by the ANA which demands a respect for human dignity that can only come through being professional when a nurse approaches his/her profession. This concept of an inherent dignity of a human being who deserves to be treated with integrity is certainly not a new one since the time of ancient philosophers, it was accepted that human beings are endowed with special qualities that have set them apart and make them different from other living things.This discussion highlights that  thus human beings and the individuals under the care of the nurse have to be treated in a professional manner and when it comes to recent development in nursing, one of the key elements of professionalism and integrity appears to be confidentiality. This is because the assurance of confidentiality promotes and strengthens the integrity of the relationship between nurses and patients and this in turn prom otes patient care and recovery. The principle of respect concerning the autonomy of the patient is an acknowledgement of the right of the patient to have control over his/her information. This includes the right to decide who has access to his or her personal information and it is the responsibility of caregivers to make sure that this right is not violated.  Professionalism and integrity also teach nurses the idea of their duty and the ethical guidelines given by the ANA show us that the first duty of the nurse is towards the patient.  

Human Homeostasis Essay Example for Free

Human Homeostasis Essay What was the highest air temperature you had to deal with? 35degrees Celcius H. How did you respond to this temperature? Removed clothing, stopped exercising, and increased sweating. I. What was the lowest air temperature in the simulation? -10 degrees Celcius J. How did you maintain a constant body temperature at this time? Increased exercising, stopped sweating, added all clothing K. 8. Think and discuss: Other than the options available in the Human Homeostasis Gizmo, what other methods are used to maintain body temperature? Try to think of both voluntary and involuntary responses. Panting to release energy and reduce heat.

Christian and Pagan Influence in Paradise Lost and Beowulf Essay

Christian and Pagan Influence in Paradise Lost and Beowulf  Ã‚     Ã‚  Ã‚   In Paradise Lost, Milton is adept at drawing from both Christian and pagan sources and integrating them in such a way that they reinforce one another (Abrams 1075). Of course it is a commonplace for critics to believe that Milton valued his Christian sources more highly than the pagan ones (Martindale 20); this is most likely due to the fact that he regarded the Christian sources as vessels of the truth. His classical allusions, on the other hand, served as references for things fallen or damned. Thus, as seen in the invocation to Book 7 ("Descend from heav’n Urania, by that name / If rightly thou art called" [7.1-2]) wherein Milton places his muse Urania, the Greek muse of astronomy, in Heaven and distinguishes her as Christian, Milton works to integrate the Christian and pagan throughout Paradise Lost. Although a detailed account of the reasoning behind his form is beyond the scope of this essay, because "a strict Classicist might resent the intrusion of the Bib lical models, [and] a strict ‘Puritan’ might equally resent the degradation of the Word of God to the status of a source of precedents for literary composition" (Lewis 5), perhaps Milton’s choice of form was a political as well as a stylistic one. On the other hand, the reason could be as simple as Milton himself states in the invocation to Book 1: "Things unattempted yet in prose or rhyme" (1.16). In this one line, Milton borrows directly from Ariosto’s Orlando Furioso, thus acknowledging the epic tradition, yet also challenging that very tradition by promising his readers greatness and originality (Abrams 1476). Paradise Lost, however, is not the first epic to integrate both Christian and tradi... ...ilik, J. T., ed. The Books of Enoch. Oxford: Claredon, 1976. Milton, John. Paradise Lost. Elledge 3-304. Mollenkott, Virginia R. "The Influence of the Apocrypha in Milton’s Thought and Art." Milton and the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Art of Sacred Song. Patrick and Sundell 23-43. Niles, John D. "Pagan Survivals and Popular Belief." The Cambridge Companion to Old English   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Literature. Ed. Malcolm Godden and Michael Lapidge. Cambridge: Cambridge UP, 1991. 126-41. Patrick, J. Max, and Roger H. Sundell, eds. Milton and the Art of Sacred Song. Madison: U of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wisconsin P, 1979. Sandner, David. "The Uncanny in Beowulf." Exploration 40.2 (1999): 162-70. Shawcross, John T. "The Hero of Paradise Lost One More Time." Patrick and Sundell 137-47. Steadman, John M. Milton’s Biblical and Classical Imagery. Pittsburgh: Duquesne UP, 1984.      

Wahaha Case Study

QUESTION 1: What â€Å"international strategy† and â€Å"modes of entry† did COKE/PEPSI use to penetrate the Chinese Market? How effective were these choices? When Chinese markets opened up in 1980’s, Coke/Pepsi focussed on defining several strategies to Differentiate, Market and distribute their Cola products to Chinese consumers. International Differentiation Strategy: Both used two main aspects of this strategy â€Å"Branding† and â€Å"Cost Leadershipâ€Å"to force local producers to withdraw from the market or establish joint ventures with them.They invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers, even at the cost of profitability. Later, Coke instituted the â€Å"Glocal† strategy which means â€Å"Think Local, act local but leverage global† but Pe psi instituted its positioning on young consumers. International Marketing Strategy: Coke spent heavily on Marketing to create a sound brand image and included Chinese cultural icons like windmills and dragons in its advertising.Local films and sports stars were engaged, sponsored National Soccer teams and International Olympic Committee as well with funding up to $1. 1 Billion for Beijing Games. Pepsi also used a great deal of Marketing like using popular entertainers such as Faye Wang, Guo Fuchen as endorsers. Pepsi became the most popular soft drink brand for young consumers due to its focussed Marketing for this demographics. International Distribution Strategy: Both preferred to establish their own distribution networks while setting up Joint Ventures with bottlers and bottlers managing sales in their assigned territory.They set stringent sales targets for bottlers, and in turn bottlers would set targets for distributors. While in most of the joint ventures, Coke did not have m ajority shareholding but Pepsi sought a majority share in the joint ventures. Global vs. International Strategy: Coke/Pepsi both maintained a global image and product offerings with a strong level of standardization in terms of Product quality, taste and branding but adapted their marketing strategies as per local market.For Example, Coke has taken the â€Å"think local, act local† approach and localized their marketing activities to be in sync with Chinese consumers. They sponsored National Youth Soccer Team and also extended their sponsorship for Beijing Games to create a sense of belonging among the end consumers. International Collaborative Strategy: Both Coke/Pepsi did collaboration with local Chinese companies and set up joint Ventures which helped them understand cultural, political, competitive and economic differences among various provinces in China.They were also successfully able to reach end consumers through local companies and create accurate customer profiles which helped them understand complexities in Chinese market. International Diversification Strategy: Product diversification strategy entails any modification of a current product that serves to expand its potential. Product diversification is different from product development such that it involves creating a new customer base, which expands the market potential of the original product. Coke/Pepsi used this strategy quite effectively to widen their customer base and target new segments.They launched several local products specific to Chinese needs and culture and did marketing in localised manner. For Example: Coke launched Minute Maid Pulpy Super Milky drink and the Sprite Tea drink and both have been regional hits. Both drinks have been developed out by the research and development unit in China. These strategic choices made by Pepsi/Coke were quite effective in China as they had successfully implemented them in other countries and both companies gained combined market share of 7 1% in Chinese Cola market by 2000.QUESTION 2: What resources, capabilities and competencies enabled Wahaha to compete successfully against Coke and Pepsi when most other local Chinese soft drink manufacturers had failed? Wahaha was able to successfully compete against Coke and Pepsi due to these factors: Wahaha’s Leadership : Wahaha Group was managed by Zong Qinghou who had a great vision and deep knowledge of markets and consumers in various regions. He had 20 years of sales experience in Chinese rural markets and Wahaha launched Future Cola in rural areas first which was untapped.Wahaha’s Marketing : Marketing, research and development (R&D) and logistics management were centralized at headquarters, while the subsidiaries were engaged in production. Wahaha’s marketing was clearly home grown and pitched the product as a â€Å"Chinese Cola† creating a sense of patriotism among end consumers. Wahaha’s Advertising : Wahaha’s advertising target ed the mass market, and not just the wealthier urban consumers. The prices of its products were usually lower than those of comparable products from its multinational competitors.They spent half of their advertising on CCTV which had huge rural coverage and credibility among consumers. Wahaha’s Distribution Network: Wahaha had developed unique relationships with distributors over last 10 years and was able to quickly deliver its products, reaching even remote corners of China within days. Wahaha established offices in more than 30 provinces with sales staff co-ordinating operations with the distributors.Wahaha JV’s and Acquisitions: In order to obtain world class production technology and survive competition from both local and multinational companies, Wahaha chose to partner with French giant Groupe Danone and both established several production oriented Joint Ventures(JV’s) which resulted into revenues and profits growing more rapidly. Wahaha also made several acquisitions such as loss making companies which were larger but poorly managed and it supported geographic expansion and production in local provincial markets.Wahaha’s R&D : Wahaha co-operated with R&D institutes and leading domestic flavor producers to ensure that its cola would be of a high quality and conducted thousands of taste tests worldwide. Its taste was designed to be close to international colas, but a little bit sweeter and stronger to cater to the Chinese consumers’ taste. Wahaha’s Production: Unlike Multinational companies, Wahaha had set up its own bottling plants as subsidiaries which allowed it great flexibility and also opened 68 production lines over China in various provinces.Wahaha’s Competitive Edge: The biggest competitive advantage which Wahaha had over Coke/Pepsi is that being a local company it understands the Chinese culture diversity pretty well and also their unique relationship with distributors in even remote parts of Chi na. They identified the opportunity in rural markets which was untapped by big multinationals and advertised heavily on local TV Channels, especially CCTV to create a solid Brand image in minds of Chinese consumers.Above all, since Wahaha had successfully sold many products like bottled water, flavoured milks, children’s nutritious drinks before launching Future Cola so it had enough experience, network and capital to support its Marketing, advertising expenses unlike other local Chinese soft drink manufactures who failed. QUESTION 3: What were the relative â€Å"Strengths & Weaknesses† of the three competitors in the Chinese Cola War? | Strengths| Weakness|Coke| International ExperienceStrong presence in urban areasExcellent sales force Huge capital to support price warsWide Range of productsIncreased local market knowledge| Weak Rural presenceCross territory sales by distributorsRivalry with Pepsi| Pepsi| International ExperiencePopular among young consumersProven St rategy in other marketsStrong hold on main cities| Weak Rural presenceJoint Venture conflictsRivalry with Coke| Wahaha| Understanding Chinese Culture DiversityRelationship with distributors in rural areas68 Production lines over ChinaJoint Venture with DanonePricing flexibility due to production by own subsidiariesChina’s own Cola| Week attendees in main citiesSales force|Wahaha seems to be winning the Cola war if they build on the strategies and implement them successfully in urban areas as well where multinationals have strong presence and also continue protect their current market share in rural areas. Another reason why Wahaha seems to be winning over because it has branded its products as â€Å"China’s own Cola† Made in China products and which resulted into a sense of belonging and loyalty among the Chinese consumers and it can be successfully implemented in big cities like Beijing, Hong Kong as well. QUESTION 4: Describe the Competitive Strategies and Tac tics each company (Wahaha/Coke/Pepsi) used to gain Market Share in China.Did any company appear to be winning the cola war? Support your answer. We can describe the competitive Strategies and Tactics used by each company to gain market share using Porter’s Five Force model. Industry Rivalry: When Chinese markets opened up in 1980’s, Coke and Pepsi invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers, even at the cost of profitability. They either forced local producers to withdraw from the market or establish joint ventures with them.Wahaha decided to target the rural market first because it knew and understood this market, and because it was not the focus of Coca Cola and PepsiCo. It focussed on the mass market of 1. 1 billion people in rural areas. Suppliers: Pepsi and Coke preferred to establish their own distribution networks while setting up Joint Ventures with bottlers and bottlers managing sales in their assigned territory. They set stringent sales targets for bottlers, and in turn bottlers would set targets for distributors. They used this model successfully in many countries. Their bottlers will map every place where their products can be sold and create one of them most accurate customer profiles.Coke had 28 bottling plans with Joint ventures (Minority shareholding) but Pepsi had 16 bottling plans with Joint ventures (Majority shareholding). Bottlers had little Supplier Power since they were into joint ventures with Coke and Pepsi. Wahaha did not had any suppliers since it had set up its own bottling plants as subsidiaries which allowed it great flexibility with its sales team and resulting into more price flexibility. It had more than 40 WOS and majority holding companies in 23 provinces. Buyers: Chinese cola consumers were segmented into two broad area s urban and rural, while urban market was captured mostly by Coke and Pepsi and Wahaha had excellent rural reach due to its unique relationship with its distributors in remote parts of China.Coke target market was large population centres, rolled out its products in cities based on population with up to 85% distribution penetration, Pepsi focused on key markets and cities, youth segment and had 65% distribution penetration but increasing faster than Coke. Wahaha focus initially was on smaller cities and rural areas which was yet untapped by big multinationals. Wahaha priced its products quite lower than Coke and Pepsi since rural consumers had more price sensitivity than urban buyers. It spent heavily on CCTV advertising which had huge rural coverage and credibility among consumers. They did the Marketing of their products as â€Å"Made in China† which made consumers more loyal towards it.Pepsi/Coke made money from sale of concentrate while Wahaha made it from sale of final p roducts due to its own subsidiaries doing production and so Wahaha had high pricing flexibility than Coke/Pepsi and was able to undercut multinationals. Potential Entrants: Coca Cola and PepsiCo’s success against the domestic Cola producers in the early stages and their strong brand name and sales network in big cities formed a high entry barrier for new competitors. However, later Wahaha successfully competed against them due to good knowledge of Chinese culture, sound distribution network and excellent Brand Management and timely launch of quality products in rural areas which was untapped by big companies. But, still sector has high entry barriers there by resulting into limited potential entrants.Substitutes: There are several substitutes to Cola like Iced Tea, Sports and Energy drinks, Non – Carbonated drinks, juices, packaged water etc which pose a great challenge to Cola Industry and growing at a higher rates up to 10% in comparison to 2-4% growth rate in Cola d rinks. This has resulted into Coke, Pepsi and Wahaha launching several other products in these categories Value Creation for Shareholders: While Coke/Pepsi endorsed local film stars, included cultural icons in its advertising and sponsored various Chinese Sports programs to localise their marketing as per Chinese consumers but Wahaha focussed on advertising using TV Ads especially on CCTV which had huge coverage and credibility and also sponsored Soccer World Cup and spring festivals. QUESTION 5: What future strategies should Wahaha consider to compete successfully against such large multinational enterprises?There should be a Four Step Action Plan which Wahaha should consider to compete successfully against such large multinational enterprises: Step1: Wahaha need to maintain and protect its leading position in Rural market since both multinationals Pepsi/Coke are going to improve their distribution network, product offerings and further localise their Marketing to penetrate rural m arket. It can do it by increasing Marketing activities in rural areas and projecting its â€Å"Chinese Cola† brand image more comprehensively. Step2: It need to target main cities where multinationals have strong presence and fetch market share so that it can maintain its overall market share in case of downside in rural market share. Step3: It needs to explore new markets which are yet untapped fully by multinationals and are similar to Chinese ulture since it can brand its products successfully in similar manner as it did in China Step4: It needs to broaden its product line and enter into other substitutes category like Iced Tea, Bottled water etc which are posing a threat to Cola segment by registering higher growth rates. It can also start research on new product segments like Alcoholic drinks etc to see if market potential exists or not. Strategy| Actions| Protecting and maintaining leading position in Rural Market| * Increase Marketing activities in rural areas( Sponsor for local events and ads) * Offer Bounce system to maintain distributors loyalty . | Market Penetration| * Target Main cities first where Wahaha has good reputation like Beijing, Hong Kong etc. Promotional campaign every quarter for Brand Recall| Market Development| * Expand in neighbour countries with similar Chinese culture since it can use similar marketing and branding strategies in those countries which Wahaha has successfully implemented in China. * Use the Danone JV to enter in markets where Danone has good presence. | Product Development| * Prepare new production line for non – carbonated soft drinks since other substitutes like Iced Tea, Juices, Bottled waters are showing a higher growth rates than Cola segment. * Start Study to produce alcoholic drinks like Beer. | References: 1: International Trade & Academic Research Conference (ITARC ), 7 – 8th November, 2012, London. UK. on â€Å"COCA-COLA: International Business Strategy for Globalization† 2: Por ter’s Five Force model of Competition: http://www. managementstudyguide. com/porters-model-of-competetion. tm 3: Cola Wars in China: Case Study Analysis Source: Strategy Analysis and Practice 2005 McGraw Hill Education Europe 4: Cola Wars in China : The Future is Here ; Case Study by Nancy Dai at Richard Ivy School of Business. 5: Cola Wars – UTS 21715 – Strategic Management Lecture 3 University of Technology Sydney 6: Alon, I. , Littrell, R. F. , & Chan, A. K. (n. d. ). Branding in China: Global product strategy Alternatives. http://www. aabri. com/OC09manuscripts/OC09002. pdf 7: Espitia E. , Manuel and Ramires A. , Marisa The impact of product diversification strategy on the corporate performance of large Spanish firms. Spanish Economic Review Volume 4 Number 2. P. 119-137 2002.