Discuss Internet as a tool to International marketing Essay

Discuss Internet as a tool to International marketing research(implications, advantages & disadvantages) - Essay Example grocery research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. This type of research must eer have some form of data collection, whether it be secondary research or primary research, which is collected direct from a respondent. There be devil types of research quantitative and qualitative. Quantitative research involves numbers. An example, a fast food chain might look customers to rate the service as excellent, good, poor or very poor. Qualitative research tries to understand how or why things are the way they are. The research involves more face-to-face contact. An example, a research might ask a consumers why they have decided to buy a certain type of soft drink. The Internet has changed how marketing research has changed internationally. Why, percentage wise, half the homes in the United States have computers. This movement came about for four reasons the prices of personal computers are decreasing, current home connections, slow, but are now becoming more rapid, companies are spending large amounts of money on small internet- only computers, and the introduction of web television. All these factors have, and will continue to increase the number of people with nark to the internet. What will also increase is the potential to gather information from consumers, access secondary data sources, advertise and sell products. This is